Effective as of: January 1, 2020

Your rights to opt-out of the disclosure of your personal information

When you visit and interact with the Site, certain third parties may get access to certain information about you, such as your IP address, for the purpose of providing you online advertising personalized to your interests, based on the website you visit before and after you visit our Site. This page includes further information about these third parties, and how to opt-out of the processing of your information for interest-based advertising.

If you do not opt-out, what information is automatically collected through the Site, and why?

Blue Harbor Fish Co. may use third-party cookies which track IP addresses through the Site.

Cookies are small text files stored on a user’s hard drive which contain certain data about the user. IP addresses are the unique code assigned to your computer as connected to the Internet. We use third-party “cookie” technology to track IP addresses only to obtain data about how visitors use our Site to provide them with the best possible personalized online experience. To do this we and the third parties described on this page may use third-party cookies and other tracking technologies to keep track of the type of browser (e.g., Internet Explorer, Chrome) and operating system (e.g., Windows, Macintosh) used by the visitor to the Site, and the domain name of the visitor’s Internet service provider. We also may use third-party cookies to track the total number of visitors to our Site in an aggregate form to allow us to update and improve our Site. We also use third-party cookies to help us figure out which of our web pages visitors stop at and how long they stay there. This helps us keep our Site fresh and interesting to the majority of our visitors. We use these third-party cookies and other tracking technologies to help us deliver content tailored to a visitor’s interests. You may disable cookies generally or set your browser to alert you when cookies are being sent. However, if you disable cookies, it may affect how the Site appear and/or operate for you.

How do we use third-party cookies and other third party tracking technologies?

The Site use Google Analytics and Google Tag Manager, which are web analytics services provided by Google Inc. ("Google"). These services from Google use cookies to analyze your use of the Site. The information collected by these cookies about your use of the Site (including your IP address) is transmitted to and stored on a Google server in the United States. Google uses this information to assess your use of the Site, providing reports on data such as how often you visit the Site, what pages you view when you visit the Site, and what other websites you have visited prior to visiting our Site. Google may transfer this information to third parties, if required by law or if third parties process the information on behalf of Google.

View an overview of Google’s data privacy practices for Google Analytics at Analtycis Answers. For more information on Google’s privacy practices generally, please review Google’s privacy policy at Google's Privacy Policy.

To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on at Google Opt-Out.

All of the above-referenced cookies, IP addresses and marketing information will be collected and managed by our outside marketing vendors in order to provide you with targeted ads based on what you appear to be interested in as a result of your activity online, both on our Site and elsewhere. If you opt-out, you will still see ads but they will not be personalized based on your online activity. Please note that if you disable your cookies or upgrade your browser after opting out, you will need to opt-out again. Further, if you use multiple browsers or devices you will need to execute this opt-out on each browser or device.

You can also generally opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) by visiting You may opt-out of receiving targeted advertisements from other companies that perform interest-based advertising services, including some that we may work with, via the Digital Advertising Alliance (DAA) site at Please note that when using the ad industry opt-out tools described above, you may need to execute opt-outs for each browser or device that you use, and that other companies’ opt-outs may function differently than our opt-out.