BLUEHARBORFISHCO.COM PRIVACY POLICY/YOUR PRIVACY RIGHTS

BLUEHARBORFISHCO.COM PRIVACY POLICY/YOUR PRIVACY RIGHTS

Blue Harbor Fish Co.® (“Blue Harbor Fish Co.” or “we” or “our”) owns and operates the blueharborfishco.com site (“Site”). Blue Harbor Fish Co. is committed to protecting your privacy when you visit and interact with the Site. As such, blueharborfishco.com privacy practices are explained in this privacy policy (“Policy”). 

Blue Harbor Fish Co. cares about your privacy. We want to tell you in detail about the practices which we have adopted to protect your privacy so that you can feel confident about how we handle the personal information you choose to entrust to us online. We hope that you enjoy our Site and will come back often to visit!

This Policy contains details about how Blue Harbor Fish Co. collects and uses information from you when you use the Site. This Policy covers only the Site. Other Blue Harbor Fish Co. sites and other online locations may have their own privacy policies, and you should consult those accordingly.

IF YOU ARE UNDER 18, PLEASE BE SURE TO READ THIS POLICY WITH YOUR PARENTS AND ASK QUESTIONS ABOUT THINGS YOU DO NOT UNDERSTAND.

This Policy is effective as of July 2016.

Blue Harbor Fish Co. requires its employees involved with the collection of personal information to be familiar with this Policy.

Policy Changes

While we do not intend to make changes to our Policy very often, it is always a good idea to double-check when you visit the Site to be sure that you have read and agree with our most-current Policy. Our Policy’s effective date will always be set forth at the bottom of the last page of the Policy. Any change in our Policy will be prospective only. We will not make any changes that have retroactive effect unless legally required to do so.

Any change to this Policy is effective immediately. If we make a material change to this Policy, including any that will affect how we use and/or share personally identifiable information already collected from you, we will notify you by email and give you thirty (30) days to opt in to such change(s). If you do not opt in, we will delete the relevant information or continue to use it under the version of the Policy when it was collected.

Any changes to this Policy will be posted below for a period of thirty (30) days and will be effective when posted. The changes will also be immediately incorporated into this Policy.


Your continued use of the Site after any changes are made to this Policy constitutes your acceptance of the changes. If any of the changes are unacceptable to you, you should cease using the Site.

Collection and Use of Information/Choices

You can generally visit the Site without revealing any personally identifiable information about yourself. Personally identifiable information (“PII”) is generally defined as information that may be able to identify you, including but not limited to name, address, telephone number, email address, birthday, credit card number, photograph, age, etc.

There are areas on the Site where you may be asked to provide Blue Harbor Fish Co. with PII. For example, PII, such as name, mailing address, email address, mobile phone number, credit card number, photographs, hobby or activity information, demographic information (age, gender, etc.), household information (# persons, children, grandchildren and their ages), taste or preference information, product preference, shopping preferences, marketing preferences (such as your preferences to receive from Blue Harbor Fish Co. special deals and coupons, product information, healthy diet information, recipes and/or learning tips on how to cook seafood) and the like may be voluntarily submitted through the Site by a Site visitor 18 years of age and older when:

  • Contacting Blue Harbor Fish Co. with questions or comments;
  • Uploading a user-created recipe with an image;
  • Registering for a loyalty program;
  • Participating in surveys, questionnaires or contests

We collect and use PII you provide to us, depending on the circumstances and your reasons for providing us with the information, in order to enter you in contests and other promotions and to notify you of results; contact you with updates and news related to promotions, contests and product information; respond to your questions or comments; register you for certain features; provide fulfillment services; enable product returns; understand product usage and preferences as well as cooking habits; understand and analyze in the aggregate demographic information about our customers, such as gender, age and household details (# persons, children, grandchildren and ages); send out coupons, special deals, brochures, recipes, newsletters, information and tips on cooking seafood, and other information on our products, uploaded user-created recipes with images and other user-generated content, online accounts, responses to surveys and questionnaires and proper business and membership information and records; improve the content and general administration of the Site; and perform internal Site operations, including actions to prevent harm and fraud on Blue Harbor Fish Co. systems and services, troubleshoot computer issues and bugs, and to conduct data research and analysis. 

The Site may use cookies and collect IP addresses. Cookies are files that are transmitted to your computer when you visit the Site. Cookies and IP addresses allow Blue Harbor Fish Co. to recognize your browser when you subsequently return to the Site. Cookies may also collect your user preferences when you visit the Site. Blue Harbor Fish Co. does not use cookies nor collected IP addresses to collect PII. Blue Harbor Fish Co. uses “cookie” technology and IP addresses only to obtain non-PII from Site visitors in order to provide them with the best possible personalized online experience. To do this, we do keep track of the type of browser (e.g., Internet Explorer) and operating system (e.g., Windows) used by a Site visitor and the domain name of the Site visitor’s internet service provider. We also track the total number of visitors to our Site in an aggregate form to allow us to update and improve our Site (PII is not extracted in this process). We also use cookies to help us figure out which of our webpages visitors stop at and how long they stay there. This helps us keep our Site fresh and interesting to the majority of our visitors. Cookie technology also helps us deliver content tailored to a Site visitor’s interests. You may disable cookies or set your browser to alert you when cookies are being sent by consulting your browser and/or computer instructions. However, if you do disable cookies, we may be unable to optimize your visit to our Site. Note that your IP address and cookies are not connected to any PII or online contact information, like a name and address, so you and your family remain anonymous. 

Blue Harbor Fish Co. may also collect and share marketing information related to: (1) the number of persons who open Blue Harbor Fish Co. email blasts; (2) which links and webpages Site visitors access; (3) how long Site visitors stay at certain pages; and (4) how Site visitors got to the specific pages (via advertising, email blasts, online banners, etc.). This information is collected in the aggregate and is not connected to any PII.

Blue Harbor Fish Co. does not collect information passively through cookies or other tracking mechanisms except in the circumstances described above. Cookies DO NOT contain any PII about a specific Site visitor. We do not use cookies or other non-consensual methods to collect PII or online contact information about you or your family from your computer. Cookies are also not used to collect PII specifically about you or your family for sharing with third parties.

By providing Blue Harbor Fish Co. the PII and other information referenced above, you agree that Blue Harbor Fish Co. may use and share the PII and other information in accordance with the terms of this Policy. Providing PII is up to you, our visitor. If you do not want us to use and/or share your PII in accordance with this Policy, do not provide the information to us.

Sharing of PII and Other Information

Except as noted in this Policy, Blue Harbor Fish Co. does not sell or share your PII with any person or entity outside of Blue Harbor Fish Co. or StarKist Co.

We may share your PII with our business partners who are joining us in a particular promotion or activity and/or our marketing affiliates who assist us with compiling standard demographic and product usage information in order to help us with product improvement and development. However, we will never sell the PII you voluntarily provide us to any third party. The information is used solely by us, our agents (such as advertisers and marketers responsible for compiling and analyzing this information for Blue Harbor Fish Co.) or business partners to respond to your requests and to better serve you.  

The Site may use and/or integrate with social media services, features and other tools that allow you to share content and actions you take on our Site with other sites, apps or other locations. Please refer to the privacy policies of those social media services for more information on their privacy and sharing details. You may also choose to reveal PII in public areas of the Site, such as when commenting on a posted recipe. For example, your name and/or city/town will be posted next to any recipe review you choose to post to the Site. Any PII you reveal in the public areas of the Site can be viewed by other users of the Site, and you reveal such information at your own risk.

Blue Harbor Fish Co. will share certain portions of PII with its vendors in order to make the Site and Site-related services function properly. This may include sharing PII with our:

  • Credit card processing entities in order to process any credit card payments made through the Site;
  • Outside vendor to send out our email blasts to those Site visitors who have agreed to receive information from Blue Harbor Fish Co. via email (If you opt to receive emails about products and other relevant information from our family of companies, we will share your contact information with those companies so that they can contact you on our behalf.); 
  • Information storage vendor to store and secure any PII we collect from you (The vendor will not share your PII in any manner inconsistent with this Policy.)

Blue Harbor Fish Co. will disclose your PII if it reasonably believes it is required to do so by law or in cooperation with a governmental or law enforcement investigation. Blue Harbor Fish Co. may also share PII or other information in order to avoid imminent physical harm to any person or harm to any Blue Harbor Fish Co. property. Blue Harbor Fish Co. reserves the right to use, retain or disclose any information as needed to satisfy any law, regulation or legal request to protect the integrity of the Site, to fulfill your requests or to cooperate in any legal investigation.

Blue Harbor Fish Co. may share your PII with a third party if Blue Harbor Fish Co.  ownership status changes, such as it being acquired. Although your PII will not be sold, Blue Harbor Fish Co. may disclose your PII to an actual or potential acquiring party of all or a substantial portion of Blue Harbor Fish Co. or Blue Harbor Fish Co.  assets through a merger, asset purchase or consolidation, or even through bankruptcy or similar proceedings. Such acquiring party shall be bound by contractual obligations to protect the confidentiality and privacy of the PII disclosed to it and to secure such information in a manner consistent with this Policy. You acknowledge that such transfers may occur and that any acquiring party of Blue Harbor Fish Co. or its assets may continue to use your PII as set forth in this Policy.

Blue Harbor Fish Co. may share non-PII marketing information with its marketing vendors related to: (1) the number of persons who open Blue Harbor Fish Co. email blasts; (2) what links and webpages Site visitors access; (3) how long Site visitors stay at certain pages; and (4) how Site visitors got to the specific pages (via advertising, email blasts, online banners, etc.). This information is collected in the aggregate and is not connected to any PII.

All of the above-referenced cookies, IP addresses and anonymous marketing information will be collected and managed by our outside marketing vendors. 

Other than what is referenced above, the PII collected from you is not shared with nor sold to any person or entity outside of Blue Harbor Fish Co. 

Review of Collected PII/Other Choices

If you choose to delete certain portions of your PII, it may affect your ability to use certain services or elements of the Site.

If you would like to review, edit or delete any of the PII Blue Harbor Fish Co. collected from you, or wish Blue Harbor Fish Co. to cease (opt out) using your PII in the manners specified in this Policy, please contact Blue Harbor Fish Co. at customer.service@blueharborfishco.com or by mail at Blue Harbor Fish Co., P.O. Box 169, Mira Loma, CA 91752. You may also access your Online Account and make changes to certain portions of your PII. Please note that Blue Harbor Fish Co. (subject to any applicable legal exceptions) will do its best to accommodate your request, but Blue Harbor Fish Co. cannot guarantee it can remove all PII from the specified uses. Therefore, please be as specific as possible in your request. If the request relates to information that Blue Harbor Fish Co. needs in order to make the Site function properly for you, you may not be able to properly use the Site moving forward.   

Please note that Blue Harbor Fish Co. reserves the right to maintain proper business records as required by law, or for otherwise legitimate business purposes to the extent permitted by law, even if such records contain your PII. 

If you would like to opt out of receiving further promotional emails from Blue Harbor Fish Co., please follow the opt-out instructions at the bottom of the email or send Blue Harbor Fish Co. a detailed email to customer.service@blueharborfishco.com. We ask Site visitors providing email addresses to let us know if they would like further information, special offers or updates from our Site. Only those users who request it will receive follow-up emails or other communications from us. We may also ask if you would like to receive information about other products available from members of our family of companies or information and offers from our sponsors. Only those persons 18 years of age and older who expressly ask to receive such information online will get it. We also offer Site visitors an opt-out option at any time they wish to cease receiving emails or other information from us.

Blue Harbor Fish Co. does not knowingly collect any information from minors, nor is the Site directed at or intended for minors. If a minor uploads/posts information to the Site that is publically available, and the minor subsequently wants that same information deleted, the minor has a right to request that said information be removed from public viewing. Please note that any removal of content by Blue Harbor Fish Co. does not ensure or guarantee complete or comprehensive removal of the content in all places. The content may have been shared or reposted by other parties, or federal or state law may require maintenance of the content or information.

Data Security and Retention

We have instituted safeguards to check that our internal procedures meet our high Policy standards. We also use our best efforts to be sure that third parties who work with us agree to protect PII that they must access in order to serve our Site and our visitors.

While Blue Harbor Fish Co. takes the issue of protecting your PII seriously, you should exercise discretion in what information you disclose and/or transmit to the Site. Blue Harbor Fish Co. cannot guarantee that information sent over the internet is fully secure, and, therefore, the transmitted information may be intercepted by others before it reaches Blue Harbor Fish Co. If you are concerned about sending information to Blue Harbor Fish Co. over the internet, please send the information by mail or call us to make other arrangements. Blue Harbor Fish Co. is not responsible for the security of information sent over the internet.

Blue Harbor Fish Co. retains collected information for a reasonable amount of time in order to fulfill the stated purpose for why the information was collected. Blue Harbor Fish Co. will also retain collected information connected to business records for periods of time required by law. If Blue Harbor Fish Co. determines that collected information is no longer needed, it will delete such information. Our collection times will be consistent with applicable law. 

Children’s Privacy

The Site is intended for individuals 18 years of age and older located in the United States. Blue Harbor Fish Co. only knowingly collects information, including PII, from persons 18 years of age and older. 

The Site is not directed at, marketed to, nor intended for children under 13 years of age. Blue Harbor Fish Co. does not knowingly collect any information, including PII, from children under 13 years of age. If Blue Harbor Fish Co. learns that any information was provided through the Site by a person younger than 13 years of age, Blue Harbor Fish Co. will delete the information immediately. 

Blue Harbor Fish Co. will not use a minor’s PII to market or advertise certain products or services deemed harmful to children. Blue Harbor Fish Co. also will not disclose any minor’s PII if it has actual knowledge that the minor’s PII will be used for the purpose of marketing or advertising harmful products or services.  

Non-U.S. Concerns

The Site is meant for individuals within the United States. Blue Harbor Fish Co. only knowingly collects information from individuals within the United States. If you provide information to Blue Harbor Fish Co. from outside of the United States, you do so at your own risk. If you are outside of the United States, you are responsible for complying with any local laws regarding use of the Site and related data collection. You also agree and acknowledge that, by providing any information, including PII, through the Site, that such information will be transmitted to, and stored in, the United States.

External Links

The Site may contain links to external sites, including those embedded in third-party advertisements or sponsor information that are not controlled by Blue Harbor Fish Co. These may include links to coupons for Blue Harbor Fish Co. and other fine products made available through a link to an agent that specializes in the distribution of online coupons. We may also include links to our sponsors’ sites in emails to you, with special offers, promotions and information for our customers. It is our policy to try to link only with sites that share our views on privacy. Blue Harbor Fish Co. is not responsible for the privacy practices and data collection policies for such third-party sites. You should consult the privacy policies of those sites for details. The presence of any links does not automatically mean there is some affiliation or sponsorship relationship with Blue Harbor Fish Co. All links are used at your own risk.

Blue Harbor Fish Co. may also allow interaction between the Site and other sites or mobile applications, such as Facebook or other social media providers. This may include the “Like” button or other plugins available through the Site that allow you to share information with people outside of the Site. Please consult the privacy policies of those third-party providers before using them to make sure you are comfortable with the level of sharing.

Terms of Use

The terms of use for the Site are incorporated by reference into this Policy. The terms of use can be found at blueharborfishco.com.

Miscellaneous

If you have any questions regarding this Policy, or if you believe that PII you supplied to Blue Harbor Fish Co. has been compromised or inappropriately accessed by a person outside of Blue Harbor Fish Co., please contact us at customer.service@blueharborfishco.com.

You may also write to us at:

Privacy Coordinator
Blue Harbor Fish Co.
P.O. Box 169
Mira Loma, CA 91752
PHONE: 1-888-244-9272 (consumer helpline)

It is the policy of Blue Harbor Fish Co. to strictly enforce this Policy. If you believe there has been some violation of this Policy, please contact Blue Harbor Fish Co. at customer.service@blueharborfishco.com.

This Policy was last updated on July 6, 2016, the current effective date.