California Privacy Policy

PRIVACY NOTICE – CALIFORNIA

Effective as of: September 24, 2025

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS (“Notice”) supplements the information contained in the main Privacy Policy of Blue Harbor Fish Co.® (“Blue Harbor Fish Co.®,” “we,” “us,” or “our”), and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). This Notice sets out how we used and protected any personal information you may have provided to us through your use of our BlueHarborFishCo.com website (the “Site”), by social media, by phone, in writing or otherwise (collectively with the Site, the “Services”) over the last twelve (12) months. For a description of our current data practices, please visit our main Privacy Policy. We adopt this Notice to comply with the California Consumer Privacy Act of 2018, as amended (“CCPA”), and other applicable California privacy laws.

This Notice explains how Blue Harbor Fish Co.® collected, used, shared, and stored your “personal information” (as defined under the CCPA) and certain other data when you used the Services over the past twelve (12) months, and how you may exercise certain rights you have under the CCPA in connection with your privacy and personal information. Personal information is generally defined under California law as information that, by itself or in combination with other information, identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer or household (“Personal Information”). Any Personal Information that Blue Harbor Fish Co.® collects will be treated as set forth below and/or in our main Privacy Policy.

For ease of reference, you may click on any of the following links to jump to one of the sections addressed below:

Scope of this Notice
Contact Information
Personal Information Collection and Disclosures
Your Rights and Choices

Scope of this Notice

This Notice covers only the Services identified above and is only applicable to consumers who reside in California. This Notice does not apply to visitors, users and others who provide information to us through our Services but do not reside in California, and this Notice does not apply to information which you may send us by means other than through the Services. Other Blue Harbor Fish Co.® websites, locations and certain products or services, whether online or offline, may have their own specific privacy policies or notices which apply instead of this Notice, and you should consult those accordingly.

The Site may contain links to external websites and other online locations, including those connecting you to any social media platform and/or third-party advertisements or sponsor information, that are not controlled by Blue Harbor Fish Co.®. Blue Harbor Fish Co.® is not responsible for the privacy practices and data collection policies for such third-party services. You should consult the privacy policies or notices of those third-party services for details about how they handle your personal information. For more information on the third party links embedded on our Site, please see the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy.

Contact Information

If you believe there has been some violation of this Notice, if you believe that Personal Information you supplied to Blue Harbor Fish Co.® has been compromised or inappropriately accessed by a person outside of Blue Harbor Fish Co.®, or if you have any questions about this Notice, please contact us at customer.service@blueharborfishco.com. You may also call us at: 1-888-244-9272 or write to us at:

Privacy Coordinator
Blue Harbor Fish Co.®
1875 Explorer Street, 10th Floor
Reston, Virginia 20190

If you do not agree to the collection and use of your Personal Information as described in this Notice or in our Privacy Policy, please do not provide us with any information and cease using the Services.

Personal Information Collection and Disclosures

A requirement under the CCPA is to provide California residents with information on (i) the categories of Personal Information that we collect, use, disclose, and retain (“process“) in the preceding twelve (12) months, (ii) how we obtained such Personal Information, (iii) the purposes for processing your Personal Information, and (iv) the categories of third party recipients we share your Personal Information along with the purpose for such data sharing.

Categories of Personal Information Collected and Their Sources

Please see the chart, below, which describes the categories of Personal Information we collected over the past 12 months, including the sources from which we obtained Personal Information. Please note that not all categories or specific types of Personal Information described below will be collected or processed for every individual and our data collection practices may vary based on the nature of your relationship with us and what information you choose to provide to us.

Category	Examples	Do we Collect?	Information Source
A. Identifiers	A name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account username, screen name, password, or other similar identifiers	YES	From you when you provide it to us or through your interaction with us and our Services
B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	A name, signature, address, telephone number, education or employment history, bank account number, credit card number, debit card number, or any other financial information	YES, except for bank account number, credit/debit card number, or other financial information	From you when you provide it to us
C. Protected classification characteristics under California/federal law	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status	YES, but we only collect age and gender from web-users. If you choose to provide us with your dietary preferences, we may infer health information or religious beliefs. We may also receive health information if you submit a product complaint or claim	From you when you provide it to us
D. Commercial information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	YES, but only to the extent you provide us with information about Blue Harbor Fish Co.® products you purchase	From you when you provide it to us
F. Internet or other similar network activity	Browsing history, search history, information on a consumer’s interaction with a website, video, application, or advertisement, including user generated content	YES. Please see the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy	From your interaction with us and our Services
G. Geolocation data	Physical location or movements	YES, but we do not collect precise geolocation data	From your mobile device with your consent or when using the “Where to Buy” section of our Site
H. Sensory data	Audio, electronic, visual, thermal, olfactory, or similar information	NO	We do not collect
I. Professional/ employment-related information	Current or past job history or performance evaluations	NO	We do not collect
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99) (FERPA))	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records	NO	We do not collect
K. Inferences drawn from other Personal Information	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes	YES	From your interaction with us and our Services
L. Sensitive Personal Information	social security, driver’s license, state ID card, or passport number account log-in, financial account, debit card/credit card number in combination with any required security or access code, password, or credentials allowing account access precise geolocation (within a radius of 1,850 feet) racial or ethnic origin, religious or philosophical beliefs, or union membership contents of mail, email, and text messages (unless we are the intended recipient) genetic and health data biometric information for identification purposes sex life or sexual orientation	NO, unless you voluntarily provide this information such as health-related information pursuant to a complaint or claim	We do not knowingly collect or request this information from you unless you voluntarily provide this information to us

Please see the “What types of personal information do we collect, and where and when do we collect it?” and the “What information is automatically collected through the Site, and why?”’ sections of the main Privacy Policy for further information.

Our Use of Your Personal Information

Over the last 12 months, we may have used your Personal Information for the following purposes:

Category	Purpose
A. Identifiers	Provide fulfillment services for product samples Respond to your questions and comments Process and catalog your responses to surveys or questionnaires, as well as any forms you sign in connection with a complaint or claims process Respond to your customer service requests and provide you with other assistance you request Send out coupons, vouchers, merchandise, special deals, brochures, recipes, information and tips on cooking seafood, and other information on our products Upon your request, enter you into contests, sweepstakes, giveaways, or other promotions and notify you of results Send you emails, mail and social media communications (e.g., to send birthday wishes) and for purposes of sending updates and news related to promotions, contests, product information, new product introductions, new recipes, and meal solutions, including healthy diet information and related content from our celebrity spokespersons Send promotional communications about products or services we think may interest you Verify customer information Process your request and verify your eligibility for promotions or features available on or through the Services Deliver content and materials to you on or through the Site, in addition to our other Services Tell you what stores closest to you carry your favorite Blue Harbor Fish Co.® products whenever you use the “Where to Buy” section of our Site Perform internal operations related to the Services (e.g., fraud prevention) Monitor usage of the Site or other Services Troubleshoot software issues and operational problems with the Site or other Services Market and provide Blue Harbor Fish Co.®-related advertising to you Conduct data analysis and testing Understand your product usage and preferences as well as cooking habits so that we may find better ways to engage with our customers Understand and analyze aggregate demographic information in order to find better ways to cater to our customers Improve the content and general administration of the Services
B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	Provide fulfillment services for product samples Respond to your questions and comments Send you emails, mail and social media communications (e.g., to send birthday wishes) and for purposes of sending updates and news related to promotions, contests, product information, new product introductions, new recipes, and meal solutions, including healthy diet information and related content from our celebrity spokespersons Send promotional communications about products or services we think may interest you Process your request Verify your age and/or eligibility to determine whether you are permitted to sign up for our contests, sweepstakes and surveys Verify customer information Respond to your customer service requests and provide you with other assistance you request Send out coupons, special deals, brochures, recipes, information and tips on cooking seafood, and other information on our products
C. Protected classification characteristics under California/ federal law	Verify your age and/or eligibility to determine whether you are permitted to participate in promotions, contests, surveys, or other features available on or through the Services Medical information may be voluntarily provided by you to Blue Harbor Fish Co.® for purposes of processing any consumer complaint forms, medical release forms, dental release forms, other release forms or any cashed claim checks provided in connection with a complaint or claims process that you initiate
D. Commercial information	Not applicable, we do not collect
F. Internet or other similar network activity	Monitor usage of the Site or other Services Deliver content and materials to you on or through the Site, in addition to our other Services Improve the content and general administration of the Services Perform internal operations related to the Services (e.g., fraud prevention) Troubleshoot software issues and operational problems with the Site or other Services Conduct data analysis and testing Process and catalog your responses to surveys or questionnaires Understand your product usage and preferences as well as cooking habits so that we may find better ways to engage with our customers Market and provide Blue Harbor Fish Co.®-related advertising to you Monitor usage of the Site or other Services Understand and analyze aggregate demographic information in order to find better ways to cater to our customers
G. Geolocation data	Tell you what stores closest to you carry your favorite Blue Harbor Fish Co.® products whenever you use the “Where to Buy” section of our Site. Please note that geolocation data is collected at the city and zip code level only. We do not collect precise geolocation data from you (e.g., your exact location within a radius of approximately 1,850 feet).
H. Sensory data	Not applicable, we do not collect
I. Professional/ employment-related information	Not applicable, we do not collect
J. Non-public education information (per FERPA)	Not applicable, we do not collect
K. Inferences drawn from other Personal Information	Improve the content and general administration of the Services Market and provide Blue Harbor Fish Co.®-related advertising to you Understand and analyze aggregate demographic information in order to find better ways to cater to our customers
L. Sensitive Personal Information	Medical information may be voluntarily provided by you to Blue Harbor Fish Co.® for purposes of processing any consumer complaint forms, medical release forms, dental release forms, other release forms or any cashed claim checks provided in connection with a complaint or claims process that you initiate

Please see the “What do we do with the personal information?” and the “What information is automatically collected through the Site, and why?”’ sections of the main Privacy Policy for further information.

Sharing Your Personal Information

Over the last 12 months, we shared your Personal Information with the following categories of third parties for the following purposes:

Category	Types of Recipients and Our Purpose for Sharing the Information
A. Identifiers.	Blue Harbor Fish Co.® subsidiaries, business partners and/or marketing affiliates to assist with a particular Blue Harbor Fish Co.® promotional activity or to help us improve our products to better serve your needs Blue Harbor Fish Co.® vendors who provide customer service, marketing, and mailing services Analytics, advertising, and social media providers (Please see the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy) See the ‘General Third Parties’ section below
B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	Blue Harbor Fish Co.® subsidiaries, business partners and/or marketing affiliates to assist with a particular Blue Harbor Fish Co.® promotional activity or to help us improve our products to better serve your needs Blue Harbor Fish Co.® vendors who provide data storage and hosting, customer service, marketing, and mailing services See the ‘General Third Parties’ section below
C. Protected classification characteristics under California/ federal law.	Blue Harbor Fish Co.® subsidiaries, business partners and/or marketing affiliates to assist with a particular Blue Harbor Fish Co.® promotional activity or to help us improve our products to better serve your needs Blue Harbor Fish Co.® vendors who provide data storage and hosting, customer service, marketing, and mailing services (for age verification purposes) Our insurers as necessary to carry out any complaint or claims process you may have initiated with Blue Harbor Fish Co.® (if you choose to provide us with health information pursuant to a complaint or claim) See the ‘General Third Parties’ section below
D. Commercial information.	Not applicable, we do not collect
F. Internet or other similar network activity.	Analytics, advertising, and social media providers (Please see the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy ) See the ‘General Third Parties’ section below
G. Geolocation Data (Not Precise Geolocation).	Analytics, advertising, and social media providers (Please see the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy ) See the ‘General Third Parties’ section below
H. Sensory data.	Not applicable, we do not collect
I. Professional/ employment-related information.	Not applicable, we do not collect
J. Non-public education information (per FERPA).	Not applicable, we do not collect
K. Inferences drawn from other Personal Information.	Analytics, advertising, and social media providers (Please see the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy) See the ‘General Third Parties’ section below
L. Sensitive Personal Information	If you choose to provide us with health information pursuant to a complaint or claim, we may share this information with our insurers as necessary to carry out any complaint or claims process you may have initiated with Blue Harbor Fish Co.® See the ‘General Third Parties’ section below

General Third Parties

The following third parties may receive any of the categories of Personal Information described above, depending on the circumstances:

Blue Harbor Fish Co.® vendors who provide data storage, hosting and IT Support;
Governmental authorities and law enforcement (in response to legal requirements);
Auditors and legal advisors; and
Third parties involved in a potential or actual merger, acquisition, consolidation, bankruptcy, or similar proceedings.

Please see the “With whom do we share your personal information?” section of the main Policy for further information.

Data Retention Period

Over the past 12 months we have retained your Personal Information in accordance with the retention timeframes noted in our main Privacy Policy.

Over the past 12 months, we did not engage in any direct sale of your Personal Information as a way to generate monetary revenue.

However, as described in the “Third-Party Marketing Pixels, Cookies, And Other Tracking” section of our main Privacy Policy, we have used certain third-party online analytics and advertising providers which may have access to your IP address, online ID and online activity information. Such third-party access may cause you to receive targeted advertising based on your browsing behavior on our Site and elsewhere online.

As a California resident, such access for targeted advertising purposes may be considered “Selling” or “Sharing” your Personal Information under the CCPA.

You have the right to opt-out of any such “Sale” or “Sharing” of Personal Information for targeted advertising purposes by using our interactive request form, which is available through the “Do Not Sell or Share My Personal Information” links on our Site. Go here if you wish to opt out of the selling and/or sharing of your Personal Information.

Lastly, you have the option to configure your browser to send global privacy control signals to participating websites (which includes the Blue Harbor Fish Co.® Site) for purposes of automatically opting out of targeted ad tracking. Please see the “Opt-Out of Certain Personal Information Use and Sharing Activities” section of the main Privacy Policy for further information.

Sensitive Personal Information Processing Activities

Over the past 12 months, we did not collect or use your sensitive Personal Information for purposes of inferring characteristics about you (as defined under the CCPA).

Profiling / Automated Decisionmaking Activities

Over the past 12 months, we did not conduct profiling activities or make automated decisions about you based on your Personal Information.

Notice of Financial Incentive

Over the past 12 months, we did not provide any financial incentives with respect to the collection of your Personal Information.

Your Rights and Choices

The CCPA provides California consumers with specific rights regarding their Personal Information. More specifically, you have the following rights regarding our collection, use and sharing of your Personal Information:

The right to request that we disclose what Personal Information we collect, use, disclose or sell about you;
The right to request the deletion of Personal Information we have collected or maintain about you;
The right to opt-out of the sale of your Personal Information or the sharing of your Personal Information for cross contextual behavioral advertising purposes (targeted advertising);
The right to limit any processing of your sensitive Personal Information for purposes of inferring characteristics about you (Blue Harbor Fish Co.® does not engage in this activity);
The right to opt-out of any profiling or automated decision-making activities that may be made with respect to your Personal Information (Blue Harbor Fish Co.® does not engage in these activities);
The right to submit an appeal to Blue Harbor Fish Co.® if we deny your privacy request;
The right to complain to a regulatory authority if we reject your appeal or you otherwise believe your privacy rights have been violated; and
The right not to receive discriminatory treatment by Blue Harbor Fish Co.®, in terms of the services and prices offered on or through our Services, because you exercised the above rights.

If you would like to exercise any of the above rights, please contact us at customer.service@blueharborfishco.com, call us at 1-888-244-9272, complete the opt out form available here, and/or follow the instructions provided under the “How can you exercise certain rights and choices for personal information you supplied to Blue Harbor Fish Co.®?” section of the main Privacy Policy. Please note that in certain instances we may be able to reject your request if permitted under the CCPA. We will provide you with the reason if we reject your request. If the request relates to information that Blue Harbor Fish Co.® needs to make the Services function properly for you, you may no longer be able to use the Services.

Please see the “Opt-Out of Certain Personal Information Use and Sharing Activities” of the main Privacy Policy and the “Selling and/or Sharing Your Personal Information“ section above for further information on how to exercise your opt out rights.

We will honor any verifiable request to opt-out unless the sharing of your Personal Information is necessary to perform one of the following business purposes: to audit or count ad impressions and evaluate their effectiveness; to detect, protect against, and prosecute security incidents; to debug or troubleshoot functional errors that may arise with the Services; to complete short-term tasks related to an existing interaction you have with Blue Harbor Fish Co.®; to maintain or service your account; to process payments and fulfill orders or other transactions you authorize; to verify your customer information; and to ensure the safety and quality of the Services.

As mentioned in the Third-Party Marketing Pixels, Cookies, And Other Tracking” section of main Privacy Policy, the Site may use cookies, pixel tags and related third-party tracking technologies and analytics services that are operated by social media and ecommerce platforms among other third parties, including Google, Meta (Facebook and Instagram), Pinterest, YouTube, and Amazon. These third-party services may collect device-related data such as your IP address. Such tracking technologies are used to recognize your device when you return to the Site, learn about what ads you see and interact with, and to serve you with ads about products or services in which you may be interested based on your browsing activity before and after you leave the Site. Data collected through these practices also is analyzed to measure the effectiveness of ads for statistical and marketing research purposes. More directly identifiable Personal Information such as your name, email address and other contact information generally are not processed through these third-party technologies.

By using the Site and our other Services, you consent to the processing of Personal Information about you by these web analytics services in the manner and for the purposes described in our main Privacy Policy. All of the above-referenced cookies, IP addresses and marketing information will be collected and managed by our outside marketing vendors in order to provide you with targeted ads based on what you appear to be interested in as a result of your activity online, both on our Site and elsewhere. If you opt-out, you will still see ads, but they will not be personalized based on your online activity. Please note that if you disable your cookies or upgrade your browser after opting out, you may need to opt-out again. Further, if you use multiple browsers or devices you may need to execute an opt-out for each browser or device.

Please see the “Third party tracking technologies used on our Site” and the “Opt-Out of Certain Personal Information Use and Sharing Activities” sections of our main Privacy Policy for further information on these third party services and how to opt out.