Effective as of: April 26, 2022
Blue Harbor Fish Co.® (“Blue Harbor Fish Co.®” or “us” or “we” or “our”) owns and operates the BlueHarborFishCo.com website (“Site”).
This Policy only covers the Site identified above, and does not apply to information you send to us by other means. Other sites or online locations owned or controlled by Blue Harbor Fish Co.® may have their own privacy policies and should be reviewed.
The Site is directed at U.S. citizens 18 years of age and older, located only within the United States. If you use the Site outside of the United States, you do so at your own risk and are responsible for complying with your local laws and regulations.
Blue Harbor Fish Co.® requires its employees involved with the collection of information to be familiar with this Policy.
IF YOU ARE UNDER 18, PLEASE BE SURE TO READ THIS POLICY WITH YOUR PARENTS AND ASK QUESTIONS ABOUT THINGS YOU DO NOT UNDERSTAND. Blue Harbor Fish Co.® only knowingly collects information, including personal information, from persons 18 years of age and older. The Site is are not directed at, marketed to, nor intended for, children under 16 years of age. Blue Harbor Fish Co.® does not knowingly collect any information, including personal information, from children under 16 years of age. If Blue Harbor Fish Co.® learns that any information was provided to it through the Site by a child younger than 16 years of age, Blue Harbor Fish Co.® will immediately delete such information.
How will we tell you about changes to the Policy?
Blue Harbor Fish Co.® reserves the right to make changes to this Policy at any time. When we do, we will post the change(s) on our Site. While we do not intend to make changes to our Policy very often, it is always a good idea to check the Policy whenever you visit our Site to be sure that you have read and agree with our most current Policy. Our Policy’s effective date will always be set forth at the beginning and end of the Policy. Any changes will be immediately incorporated into this Policy, and will be prospective only. We will not make any changes that have retroactive effect unless legally required to do so.
Any change to this Policy is effective immediately. Your continued use of the Site after any changes are made to this Policy constitutes your acceptance of the changes. If any changes are unacceptable to you, you should cease all use of the Site.
If we make a change that will substantively affect how we use and/or share personal information that Blue Harbor Fish Co.® already collected from you, we will provide appropriate notice to you, and give you thirty (30) days to opt-in to the changes as they pertain to your information. If you do not opt-in, your information will continue to be used in a manner that is consistent with the version of this Policy under which it was collected, or the information will be deleted.
What types of personal information do we collect and when do we collect it?
Personal information (“Personal Information”) is generally defined as information that, by itself or in combination with other information, may be able to identify you or could reasonably be associated with you or your accounts. Personal Information could include, but is not limited to, name, address, telephone number, email address, username and password, IP address or other online identifiers, credit/debit card number or other financial information, professional or employment-related information, office address and other business information, communications preferences, demographic information, etc.
There are areas on the Site where you may be asked to provide Blue Harbor Fish Co.® with Personal Information, or where such Personal Information or other data may be collected from you in an automated manner.
For example, Personal Information (or other related data) including, but not limited to, names, mailing and/or shipping addresses, e-mail addresses, phone numbers, photographs, hobby or activity information, age, gender, taste or preference information, product preferences, shopping preferences, and marketing preferences (such as your preference to receive from Blue Harbor Fish Co.® special deals and coupons, product information, healthy diet information, recipes, and/or learning tips on how to cook seafood) may be collected from you when you:
- register for a loyalty program
- request a free Blue Harbor Fish Co.® product sample
- contact Blue Harbor Fish Co.® with questions or comments
- request customer service and related assistance
- use store locator services provided on or through the Site
- participate in surveys, questionnaires or contests; and/or sign up for a Blue Harbor Fish Co.® newsletter
Blue Harbor Fish Co.® may collect certain information specific to your mobile device, such as your location, when you use such device(s) to visit or use the Site, but we will ask your permission before doing so.
What do we do with the personal information?
By providing Blue Harbor Fish Co.® with your Personal Information, you agree that we may use and share the information in accordance with this Policy. If you do not want us to use and/or share your Personal Information in accordance with this Policy, do not provide the information to us.
We may use Personal Information you provide to us, depending on the circumstances and your reasons for providing us with the information, to:
- register you for a loyalty program or other features available on or through the Site
- provide fulfillment services
- respond to your questions or comments
- process and catalog responses to surveys or questionnaires
- enter you in contests or other promotions and notify you of results
- send you emails and mail with updates and news related to promotions, contests, product information and new product introductions, new recipes and meal solutions, including healthy diet information and related informational content from our celebrity spokespersons
- understand product usage and preferences as well as cooking habits
- tell you what stores closest to you carry your favorite Blue Harbor Fish Co.® products
- respond to your customer service requests and provide you with other assistance you request
- understand and analyze in the aggregate demographic information about our customers
- send out coupons, special deals, brochures, recipes, information and tips on cooking seafood, and other information on our products
- deliver services on or through the Site
- improve the content and general administration of the Site
- perform internal operations related to the Site (e.g., fraud prevention)
- troubleshoot software issues and operational problems with the Site
- conduct data analysis and testing
- and/or monitor usage of the Site
What information is automatically collected through the Site, and why?
To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on at Google’s OptOut Tool.
FACEBOOK MARKETING PIXEL
The Sites also may use a pixel tag provided by Facebook, which could automatically collect certain data about how you use various aspects of the Sites in a manner similar to cookies. As a result, you may receive ads that are personalized from what you appear to be interested in based on your online behavior, both on the Sites and elsewhere. Visitors may be able to opt-out of certain targeted advertising that Facebook provides by following the instructions in Facebook’s Ad Settings. To learn more about how Facebook handles Personal Information and other data it may collect from you, please see Facebook’s Data Policy.
OTHER THIRD PARTY SERVICE PROVIDERS
Blue Harbor Fish Co.® may use hosting service providers, such as New Relic, to host and help secure the Site. These hosting services help us make sure you are able to access the Site, and to protect against any potential attacks on the Site or our servers. Accordingly, these services are essential to our ability to secure and provide the Site, along with any services related to the Site. For more information on how providers like New Relic handle any Personal Information and other information collected from you for these purposes, please visit New Relic Terms & Conditions.
Blue Harbor Fish Co.® may also collect and share with its marketing vendors or service providers information related to: (1) the number of persons who open Blue Harbor Fish Co.®’s email blasts; (2) what links and web pages visitors access on the Site; (3) how long visitors to the Site stay at certain pages; and (4) how visitors to the Site got to the specific pages (via advertising, email blasts, online banners, etc.).
You can also generally opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) by visiting the Network Advertising Initiative (NAI) opt out page. You may opt-out of receiving targeted advertisements from other companies that perform interest-based advertising services, including some that we may work with, via the Digital Advertising Alliance (DAA) opt out page. Please note that when using the ad industry opt-out tools described above, you may need to execute opt-outs for each browser or device that you use, and that other companies’ opt-outs may function differently than our opt-out.
The Site may use cross-device tracking technologies to try and connect your activity on the Site across the various devices you use to access and use the Site. If you would like to opt-out of such cross-device tracking, please contact us at email@example.com.
By providing to Blue Harbor Fish Co.® the Personal Information and other information referenced above, you agree that Blue Harbor Fish Co.® may use the Personal Information and other information in accordance with the terms of this Policy.
With whom do we share your personal information?
We use a third party information storage vendor to store and secure any Personal Information we collect from you. The vendor will not share your Personal Information in any manner inconsistent with this Policy.
Blue Harbor Fish Co.® uses a customer service provider to receive and respond to customer service requests from visitors to the Site. As part of this, Blue Harbor Fish Co.® may share your email address and related Personal Information with its customer service provider in order for it to accomplish this task.
If you opt to receive emails about products and other relevant information from our family of companies, we may share your contact information with those affiliated companies so that they can contact you on our behalf.
We may also share your Personal Information with our business partners who are joining us in a particular promotion or activity and/or our marketing affiliates who assist us with compiling standard demographic and product usage information in order to help us with product improvement and development. The information is used solely by us, our agents (such as advertisers and marketers responsible for compiling and analyzing this information for Blue Harbor Fish Co.®) or business partners to respond to your requests and to better serve you.
Certain areas on the Site may integrate with social media sharing services which will let you share content from the Site with other online services. Your use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the relevant social sharing service. Please review the privacy policies of those social media services for more information about how such services handle the information you provide to or share through them.
Blue Harbor Fish Co.® will disclose your Personal Information or other information if it reasonably believes it is required to do so by law or in cooperation with a governmental or law enforcement investigation. Blue Harbor Fish Co.® may also share Personal Information or other information in order to avoid imminent physical harm to any person or harm to any Blue Harbor Fish Co.® property.
Although your Personal Information will not be sold, Blue Harbor Fish Co.® may disclose your Personal Information to an actual or potential acquiring party of all or a substantial portion of Blue Harbor Fish Co.® or Blue Harbor Fish Co.®’s assets through a merger, asset purchase or consolidation, or even through bankruptcy or similar proceedings. Such acquiring party shall be bound by contractual obligations to protect the confidentiality and privacy of the Personal Information disclosed to them and to secure such information in a manner consistent with this Policy. You acknowledge that such transfers may occur, and that any acquiring party of Blue Harbor Fish Co.® or its assets may continue to use your Personal Information as set forth in this Policy.
Other than what is identified above, your Personal Information will not be shared with or sold to any person or entity outside of Blue Harbor Fish Co.® Please be aware, however, that you may choose to reveal Personal Information in public areas of the Site if you contribute any user generated content.
What about links to other sites?
Blue Harbor Fish Co.® may also allow interaction between the Site and other online services such as social media providers. This may include plugins available through the Site that allow you to share information with persons outside of the Site. Please consult the privacy policies of such third party providers before using them to make sure you are comfortable with the level of sharing.
How can you review, edit or delete personal information you supplied to Blue Harbor Fish Co.®?
In connection with Blue Harbor Fish Co.®’s collection and use of your Personal Information, you have the right:
- to request access to or correction of the Personal Information in Blue Harbor Fish Co.®’s custody or control
- to withdraw your consent to the collection, use, sale or disclosure of your Personal Information, subject to contractual and legal restrictions
- to request details on the specific pieces of Personal Information that Blue Harbor Fish Co.® has collected about you
- to request that Blue Harbor Fish Co.® delete or dispose of copies of Personal Information it has collected about you
- to not be discriminated against, in terms of the services and prices offered on or through our Site, because you exercised these rights regarding the collection, use and sharing of your Personal Information
If you would like to access, review, edit, delete or have us properly dispose of any copies of the Personal Information that Blue Harbor Fish Co.® collected about you (subject to any applicable legal exceptions), would like to opt out of receiving further information or limit what we share, or if you would like to exercise the above rights in any other way, please contact us at firstname.lastname@example.org.
You may be able to opt-out of Blue Harbor Fish Co.® sharing your Personal Information with the entities identified in this Policy by sending us an email at the address above, unless the sharing of your Personal Information is necessary to perform one of the following business purposes: to count ad impressions and evaluate their effectiveness; to detect, protect against, and prosecute security incidents; to debug or troubleshoot functional errors that may arise with the Site; to complete short-term tasks related to an existing interaction you have with Blue Harbor Fish Co.®; to maintain or service your account; to process payments and fulfill orders or other transactions you authorize; verify your customer information; or to ensure the safety and quality of the Site
Please note that Blue Harbor Fish Co.® will do its best to accommodate any request to delete or properly dispose of any copies of your Personal Information, but we cannot guarantee we can eliminate all Personal Information from the specified uses. Therefore, please be as specific as possible in any request to delete or dispose of copies of your Personal Information. If you choose to delete certain portions of your Personal Information, it may affect your ability to use certain services or elements of the Site. If the request relates to information that Blue Harbor Fish Co.® needs to make the Site function properly for you, you may no longer be able to use the Site
Blue Harbor Fish Co.® reserves the right to maintain proper business records as required by law, or for otherwise legitimate business purposes to the extent permitted by law, even if such records contain your Personal Information
We ask visitors to the Site who provide Blue Harbor Fish Co.® with e-mail addresses to let us know if they would like further information, special offers or updates from our Site. We also offer visitors to the Site an “opt-out” option at any time they wish to cease receiving e-mails or other information from us. If you would like to opt-out of receiving promotional emails from Blue Harbor Fish Co.®, please follow the opt-out instructions at the bottom of the email or send Blue Harbor Fish Co.® a detailed email at email@example.com.
Blue Harbor Fish Co.® does not knowingly collect any information from minors, and the Site is not directed at or intended for minors. If a minor’s information is uploaded or posted through the Site, such information becomes publicly available, and the minor wants that same information deleted, destroyed or otherwise properly disposed of, the minor has a right to request that such information be removed from public viewing. Any minor, or the parent(s) or legal guardian(s) of such minor, who wishes to request the removal of the minor’s information should submit their request to firstname.lastname@example.org. Any removal of content by Blue Harbor Fish Co.® does not ensure or guarantee complete or comprehensive removal of the content in all places. The content may have been shared or reposted by other parties, or federal or state law may require maintenance of the content or information.
Blue Harbor Fish Co.® does not recognize or process “do not track” or similar technical requests sent as a result of choices you make in your computer or browser settings.
Does Blue Harbor Fish Co.® collect, use or share information from children?
No. The Site is intended for, and Blue Harbor Fish Co.® only knowingly collects information, including Personal Information, from persons 18 years of age and older located in the United States.
The Site is not directed at, marketed to, nor intended for, children under 16 years of age. Blue Harbor Fish Co.® does not knowingly collect any information, including Personal Information, from children under 16 years of age. If Blue Harbor Fish Co.® learns that any information was provided to it through the Site by a child younger than 16 years of age, Blue Harbor Fish Co.® will delete such information immediately.
How do we safeguard your personal information?
Blue Harbor Fish Co.® implements, uses and maintains industry standard technological security measures that are reasonably designed to help secure your non-public Personal Information from loss, unauthorized access or disclosure, both in storage and in transmission.
While Blue Harbor Fish Co.® takes the issue of protecting your Personal Information seriously, you should exercise discretion in what information you disclose and/or transmit through the Site. Blue Harbor Fish Co.® cannot guarantee that information sent over the Internet is fully secure. The transmitted information may be intercepted by others before it reaches Blue Harbor Fish Co.® If you are concerned about sending information to Blue Harbor Fish Co.® over the Internet, please send the information by mail or call us to make other arrangements. Blue Harbor Fish Co.® is not responsible for the security of information sent over the Internet.
We also use our best efforts to be sure that third parties who work with us agree to protect Personal Information that they must access in order to serve our Site and our visitors.
Blue Harbor Fish Co.® retains collected information for a reasonable amount of time in order to fulfill the stated purpose for why the information was collected. Blue Harbor Fish Co.® will also retain collected information connected to business records for periods of time required by law. If Blue Harbor Fish Co.® determines that collected information is no longer needed, it will properly delete or dispose of any copies of such information. Our collection times will be consistent with applicable law.
What if I am located outside the United States?
The Site is meant for individuals within the United States. Blue Harbor Fish Co.® only knowingly collects information from individuals within the United States. If you provide information to Blue Harbor Fish Co.® from outside of the United States, you do so at your own risk. If you are outside of the United States, you are responsible for complying with any local laws regarding your use of the Site, and any related data collection. You also agree and acknowledge that by providing any information, including Personal Information, through the Site, that such information will be transmitted to, and stored in, the United States.
Are there any other rules about how I can use the Site?
What else should I know?
Notwithstanding the foregoing, Blue Harbor Fish Co.® reserves the right to use, retain or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the Site, to fulfill your requests, or to cooperate in any legal investigation.
It is the policy of Blue Harbor Fish Co.® to strictly enforce this Policy. If you believe Blue Harbor Fish Co.® has violated this Policy, if you believe that Personal Information you supplied to Blue Harbor Fish Co.® has been compromised or inappropriately accessed by a person outside of Blue Harbor Fish Co.®, or if you have any questions about this Policy, please contact us at email@example.com. You may also call us at 1 (888) 244 9272 or write to us at:
Blue Harbor Fish Co.®
1875 Explorer Street, 10th Floor
Reston, Virginia 20190
This Policy was last updated on April 26, 2022